For the first time in the world you can walk in from the street and get yourself a nice, new font at the new concept store, Playtype, at Værnedamsvej 6 in Copenhagen. Behind Playtype is strategic brand and design agency, e-Types, well known for their strong corporate identities and typefaces. They will be releasing over 100 new fonts by e-Types as well as longtime friends and partners. Grand opening december 1st. See the film here.